My name is Alex Glaze. I'm a veteran, a Harvard graduate, and above all else, a father.
My son was born while I was serving in the Army. Since then, every stage of my life, from military service to college to building a career, has been shaped by one question:
How can I help my son become the best version of himself?
Like millions of parents, I wanted to do more than simply make sure he got through school. I wanted to encourage curiosity, responsibility, healthy habits, confidence, and kindness. We played sports together. We read bedtime stories. We practiced math games. We celebrated victories, worked through frustrations, and slowly built routines that helped him grow.
Along the way, I discovered something surprising. There are thousands of apps for parents.
An app for chores. An app for allowance. An app for reading. For math. For healthy habits. Screen time. An app for this. An app for that.
Each promised to make parenting easier. Yet somehow, together, they made it harder.
I found myself checking off chores every day, bouncing between subscriptions, tracking learning across multiple platforms, manually calculating rewards, reminding my son to complete the same tasks over and over, and unlocking my phone and signing all the way into a PIN-gated app just to retrieve a debit card PIN so he could spend money he had already earned.
While it may have been more fun for him to use his own debit card, it was no fun for me. I mean, he can't even keep track of the thing. Essentially, instead of reducing the mental load of parenting, many of these tools simply shifted more work onto me.
That's when I started asking a different question.
What if there weren't more apps? What if they just simply worked together?
What if reading, math, chores, healthy habits, life skills, and rewards all contributed toward one simple weekly goal? What if children felt motivated because they could actually see their progress? Which begs the question: what if parents spent less time managing apps and more time celebrating milestones?
These questions became the foundation of PrettySure.
We don't believe children need another notification competing for their attention, nor do we believe parents need another dashboard to manage. Families deserve tools that simplify life instead of adding to it.
The mission isn't simply to help kids earn rewards. It's to help families build capable, curious, responsible, and confident children. The goal was never to create yet another parenting app.
The goal was to create something that gives parents a little more time to be parents.
